- Consumer Interaction - Make sure the picture shows a brand ambassador interacting with the potential customer. Smiles, sampling and handing out swag are all great photo opportunities.
- Consumers in Target Demographic - Make sure the consumer in the picture is the target audience. The company wants to know you are focusing time and effort on the right people.
- Product Facing Camera - Remember the product! Always have the product, sample or any item related to the promotion facing camera. The picture has no value without the product in clear view.
First of all, I'm smiling and interacting with a happy consumer by handing him a Dos Equis. The customer is within the target audience (people between the ages of 21-35) and the Dos Equis label is clearly facing the camera. Extra points for the table flag and an arm full of promotional swag such as the beads and drums. The client should be happy with this picture!
Picture Do Not's:
- Posing with a Competitive Brand - NEVER let a competing brand make it into a photo. You are hired to promote one brand and one brand only! So make sure all brand labels are visible!
- Taking Photos with No Flash - Dark pictures make it hard to see and often are not usable.
- Taking Pictures with Non Target Audience - There is no point in promoting a product to someone who cannot, will not or should not be using it. Also, make sure the consumer is enjoying the product!
- Taking Pictures of People Making Rude or Obscene Gestures - Use discretion. No middle fingers, bunny ears, etc.
Do you take pictures on your promotions? What seems to work and not work for you?
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